Bonavita Expands Award Winning Line of Infant Furniture with the Addition of the Gibson Collection

CRANBURY, New Jersey; March 15, 2011 - LaJobi Inc., the designer, manufacturer and distributor of leading brands of infant and juvenile furniture, today introduced the Gibson Collection for Bonavita.

The Gibson collection features a Consumer Digest Best Buy Lifestyle® Crib which converts from Crib to Toddler Bed, Day Bed and Full Size Bed, allowing families to enjoy their collection as it grows with their child. Complementing the Crib are a Double Dresser, 5 Drawer Dresser and 3 Drawer Dresser, each available in Chocolate or Classic Cherry. (Guard rails for crib to bed conversions are sold separately.)

The traditional lines and soothing curves of the Gibson Collection suggest the ornamental grace of a jazz string bass. Truly unique, the Gibson Collection makes a statement of style and is available in Classic Cherry or Chocolate finishes.

"This collection is part whimsy, part romance and entirely a high quality choice for Bonavita," said Barbara Rogers, Director of Marketing for LaJobi, manufacturer of Bonavita. “The pieces come together melodically to form a unique arrangement that interior designers would describe as “transitional” and LaJobi describes as "inspirational."

Available at specialty retailers and fine furniture stores across the nation, the Gibson collection is available now, with pieces retailing from $399.99 - $599.99.

Like all LaJobi manufactured collections, the Gibson Collection is originally designed and carefully crafted ensuring unique and superior design and workmanship and meets all ASTM, CPSC and JPMA standards. Bonavita provides one of the best warranties in the industry.

About LaJobi, Inc.
LaJobi Inc., a designer, manufacturer and distributor of leading brands of infant and juvenile furniture, is a wholly-owned subsidiary of Kid Brands, Inc., (NYSE: KID).

LaJobi is known for commitment and uncompromising dedication to top-quality workmanship, design, service and innovation. The company manufactures markets and distributes seven top brands of juvenile furniture including Bonavita, Babi Italia, Europa Baby, Nursery 101, Graco, kathy ireland Baby as well as Serta crib mattresses. LaJobi was the first to design, manufacture and introduce the Lifestyle® crib, which was recognized as a Consumer's Digest Best Buy. LaJobi is continually recognized for industry leadership, having earned recent awards for Shipping, Service and Value from the Baby Furniture Plus Association and a Reviewers Choice Award from Buzzillions.

LaJobi products meet the rigorous standards of consumer safety certification requirements by leading organizations including the Consumer Product Safety Commission, Juvenile Products Manufacturers Association and the American Society for Testing and Materials Standards.

LaJobi products are available in thousands of retail outlets throughout North and South America and the Caribbean as well as through Internet retailers. The company is located at 257 Prospect Plains, Cranbury, New Jersey 08512. Kid Brands, Inc., which acquired LaJobi in April of 2008, is composed of 4 wholly-owned subsidiaries. More information about LaJobi, its brands and their related collections can be found at www.lajobi.com or (888) 266-2848.

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