LaJobi Industries, Inc. Anounces Bonavita Crib Promotion With Participating Dealers

Sheffield Lifestyle® Crib Offered at Special Price Point Until End of February

Cranbury, NJ; December 4, 2007 – LaJobi Industries, Inc., a designer, manufacturer and distributor of leading brands of juvenile furniture, today announced a special promotion for its Bonavita Sheffield Lifestyle® crib with participating dealers. The Sheffield Lifestyle crib will available in Rustic Cherry, Tea Stain and Country Wheat for $399.00 until February 28, 2008, a substantial savings during this promotional time period. The Sheffield is the most popular collection in the Bonavita family of juvenile furniture products.

The benefit of a Lifestyle crib is its versatility, as it can easily convert from a crib to a toddler or day bed by simply removing four bolts that works without a side that raises or lowers. A dual front leg design insures that the toddler and day beds are sturdy. It can also convert to a beautiful full-sized bed with complete headboard and footboard without the need to re-assemble pieces.

“We are pleased to offer this great promotion to our retailers over the next few months as they continue to meet the needs of expectant and new parents who come in to shop for baby," said Larry Bivona, President, LaJobi Industries, Inc. "Retailers and consumers have grown to know and trust the fine quality and craftsmanship of all the Bonavita collections, and they can now have the classic, traditional look and adaptability of the Sheffield Lifestyle crib at this special promotional price."

About LaJobi, Inc.
LaJobi Inc., a designer, manufacturer and distributor of leading brands of infant and juvenile furniture, is a wholly-owned subsidiary of Kid Brands, Inc., (NYSE: KID).

LaJobi is known for commitment and uncompromising dedication to top-quality workmanship, design, service and innovation. The company manufactures markets and distributes seven top brands of juvenile furniture including Bonavita, Babi Italia, Europa Baby, Nursery 101, Graco, kathy ireland Baby as well as Serta crib mattresses. LaJobi was the first to design, manufacture and introduce the Lifestyle® crib, which was recognized as a Consumer's Digest Best Buy. LaJobi is continually recognized for industry leadership, having earned recent awards for Shipping, Service and Value from the Baby Furniture Plus Association and a Reviewers Choice Award from Buzzillions.

LaJobi products meet the rigorous standards of consumer safety certification requirements by leading organizations including the Consumer Product Safety Commission, Juvenile Products Manufacturers Association and the American Society for Testing and Materials Standards.

LaJobi products are available in thousands of retail outlets throughout North and South America and the Caribbean as well as through Internet retailers. The company is located at 257 Prospect Plains, Cranbury, New Jersey 08512. Kid Brands, Inc., which acquired LaJobi in April of 2008, is composed of 4 wholly-owned subsidiaries. More information about LaJobi, its brands and their related collections can be found at www.lajobi.com or (888) 266-2848.

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