LaJobi expands popular Bonavita Sheffield Collection
with Dark Walnut Finish

CRANBURY, New Jersey; January 9, 2012 — LaJobi Inc., a designer, manufacturer and distributor of leading brands of infant furniture, today announced a new finish to the popular Bonavita Sheffield furniture collection, Dark Walnut.

LaJobi will introduce the Dark Walnut finish for all items in the collection, including the Lifestyle Crib®, five-drawer dresser, double dresser, hutch, nightstand and mirror. All pieces in the Sheffield Collection feature the historical design elements that distinguish it, including inset panel doors. The collection is also available in Country Wheat Distressed, Distressed Black, or a Rustic Cherry finish.

"The Sheffield Collection is well loved and we are pleased to expand the offerings by adding another finish," said Barbara Rogers, Director of Inspired Brands for LaJobi. "The Dark Walnut is a beautiful finish and very on trend with interior design at this time."

The Dark Walnut finish is available now and the Sheffield Collection retails for $369.99-$629.99.

About LaJobi Inc.
LaJobi Inc., a designer, manufacturer and distributor of leading brands of infant and juvenile furniture, is a wholly-owned subsidiary of Kid Brands, Inc., (NYSE: KID).

LaJobi is known for commitment and uncompromising dedication to top-quality workmanship, design, service and innovation. The company manufactures markets and distributes seven top brands of juvenile furniture including Bonavita, Babi Italia, Europa Baby, Nursery 101, Graco, kathy ireland Baby as well as Serta crib mattresses. LaJobi was the first to design, manufacture and introduce the Lifestyle® crib, which was recognized as a Consumer's Digest Best Buy. LaJobi is continually recognized for industry leadership, having earned recent awards for Shipping, Service and Value from the Baby Furniture Plus Association and a Reviewers Choice Award from Buzzillions.

LaJobi products meet the rigorous standards of consumer safety certification requirements by leading organizations including the Consumer Product Safety Commission, Juvenile Products Manufacturers Association and the American Society for Testing and Materials Standards.

LaJobi products are available in thousands of retail outlets throughout North and South America and the Caribbean as well as through Internet retailers. The company is located at 257 Prospect Plains, Cranbury, New Jersey 08512. Kid Brands, Inc., which acquired LaJobi in April of 2008, is composed of 4 wholly-owned subsidiaries. More information about LaJobi, its brands and their related collections can be found at www.lajobi.com or (888) 266-2848. Join the conversation at www.InspiredNursery.com, www.Facebook.com/InspiredNursery and www.Twitter.com/InspiredNursery.

###