Bonavita Expands Offerings in Popular Metro Collection

New Classic Crib Offers Additional Versatility in the Nursery

CRANBURY, New Jersey; January 10, 2012 — LaJobi Inc., the designer, manufacturer and distributor of leading brands of infant furniture, announced today the extension of its popular Bonavita Metro furniture collection.

The Metro collection, which has been touted for its modern design and clean lines, currently features a Lifestyle Crib® which converts to toddler, day and full size bed, nightstand, 5 drawer dresser, double dresser, mirror, hutch and an armoire.

Beginning January 2012, the Metro collection will also include a Classic Crib®. The new crib will be available in the Bonavita Metro Collection’s four finishes: Classic Cherry, Classic White, Licorice, and Chocolate. The crib features stationary side rails and adjustable mattress support.

"The Metro Collection is extremely popular. The industry has touted the design, celebrities have picked up the collection for their own homes and even the CW network featured the Metro collection in white on their long-running show One Tree Hill," said Barbara Rogers, Director of LaJobi’s Inspired Brands team. “This is a highly versatile furniture collection, appealing to both traditional and modern sensibilities. We are pleased to further extend the line to include the classic crib."

The new classic crib will be available from $449.99 at retailers nationwide. For more information, and to view the entire Bonavita Metro Collection, visit www.bonavita.com.

About LaJobi Inc.
LaJobi Inc., a designer, manufacturer and distributor of leading brands of infant and juvenile furniture, is a wholly-owned subsidiary of Kid Brands, Inc., (NYSE: KID).

LaJobi is known for commitment and uncompromising dedication to top-quality workmanship, design, service and innovation. The company manufactures markets and distributes seven top brands of juvenile furniture including Bonavita, Babi Italia, Europa Baby, Nursery 101, Graco, kathy ireland Baby as well as Serta crib mattresses. LaJobi was the first to design, manufacture and introduce the Lifestyle® crib, which was recognized as a Consumer's Digest Best Buy. LaJobi is continually recognized for industry leadership, having earned recent awards for Shipping, Service and Value from the Baby Furniture Plus Association and a Reviewers Choice Award from Buzzillions.

LaJobi products meet the rigorous standards of consumer safety certification requirements by leading organizations including the Consumer Product Safety Commission, Juvenile Products Manufacturers Association and the American Society for Testing and Materials Standards.

LaJobi products are available in thousands of retail outlets throughout North and South America and the Caribbean as well as through Internet retailers. The company is located at 257 Prospect Plains, Cranbury, New Jersey 08512. Kid Brands, Inc., which acquired LaJobi in April of 2008, is composed of 4 wholly-owned subsidiaries. More information about LaJobi, its brands and their related collections can be found at www.lajobi.com or (888) 266-2848. Join the conversation at www.InspiredNursery.com, www.Facebook.com/InspiredNursery and www.Twitter.com/InspiredNursery.

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