Bonavita Unveils New Premium Finish for Peyton Collection

All Peyton Collection Pieces Now Available in Chocolate

CRANBURY, New Jersey; January 10, 2012 — LaJobi Inc., a designer, manufacturer and distributor of leading brands of infant furniture, today introduced a new Chocolate finish for the Peyton Collection, a luxury nursery line distributed under the Bonavita brand.

Already well known for its simple charm and contemporary style, the Peyton Collection includes the Classic Crib, Lifestyle Crib®, 5 drawer dresser, nightstand, double dresser and hutch. In addition to the new Chocolate finish, the collection is also available in Espresso, Chestnut or a Classic White.

"The Peyton collection is one of our most popular choices," said Barbara Rogers, Director of Inspired Brands for LaJobi. "We are constantly looking to expand our offerings to suit different design sensibilities. The rich Chocolate finish is perfectly in line with today’s furniture trends and one of our fastest selling finishes. It's perfect for the nursery and coordinates well with existing dark furniture pieces in the home."

The Peyton Collection will be available starting early December in the new Chocolate finish. The collection retails for $279.99 - $499.99.

About LaJobi Inc.
LaJobi Inc., a designer, manufacturer and distributor of leading brands of infant and juvenile furniture, is a wholly-owned subsidiary of Kid Brands, Inc., (NYSE: KID).

LaJobi is known for commitment and uncompromising dedication to top-quality workmanship, design, service and innovation. The company manufactures markets and distributes seven top brands of juvenile furniture including Bonavita, Babi Italia, Europa Baby, Nursery 101, Graco, kathy ireland Baby as well as Serta crib mattresses. LaJobi was the first to design, manufacture and introduce the Lifestyle® crib, which was recognized as a Consumer's Digest Best Buy. LaJobi is continually recognized for industry leadership, having earned recent awards for Shipping, Service and Value from the Baby Furniture Plus Association and a Reviewers Choice Award from Buzzillions.

LaJobi products meet the rigorous standards of consumer safety certification requirements by leading organizations including the Consumer Product Safety Commission, Juvenile Products Manufacturers Association and the American Society for Testing and Materials Standards.

LaJobi products are available in thousands of retail outlets throughout North and South America and the Caribbean as well as through Internet retailers. The company is located at 257 Prospect Plains, Cranbury, New Jersey 08512. Kid Brands, Inc., which acquired LaJobi in April of 2008, is composed of 4 wholly-owned subsidiaries. More information about LaJobi, its brands and their related collections can be found at www.lajobi.com or (888) 266-2848. Join the conversation at www.InspiredNursery.com, www.Facebook.com/InspiredNursery and www.Twitter.com/InspiredNursery.

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